KELSEY STANCZYK

Director of Marketing & Media Relations

Kempenfelt Community Players, Barrie, On

September 2019 -  Present

• Develop and execute a marketing and media relations strategy to promote the company as a whole as well as the seasonal theatrical productions produced

• Liaise and develop relationships with local media groups to develop strategic partnerships and ongoing relationships

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Marketing & Communications Officer / Communications Coordinator

Friday Harbour Resort, Innisfil, On

August 2018 -  Present

• Develop and implement strategic marketing and communications initiatives to build brand awareness, grow event attendance, increase operational efficiency and revenue

• Engage with local tourism organizations to build strategic partnerships

• Track and interpret engagement data to advise on future and ongoing programming and events

• Develop marketing materials including media releases, flyers, brochures, and digital and print signage, and radio scripts to ensure clear, consistent, effective messaging across all media

• Implemented web and social media strategy for on-site golf course, marina, and grocery store to leverage connections with key audiences and draw traffic to the Resort

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Communications & Faculty Support Specialist

London Health Sciences Centre, Western University, Department of Clinical Neurological Sciences and Department of Surgery, London, On

May 2017 -  January 2019

• Managed both Departments’ websites and wrote web content to ensure the Departments’ web-presence was up to date and events and achievements were celebrated

• Contributed to successful events by liaising world-renowned guests and speakers, drafting detailed itineraries, writing introductory speeches to be delivered by the Department Chair, and arranging for accommodations and gifts

• Developed a fundraising strategy for the Department of CNS focusing on microdonations and digital engagement to increase overall donations to the Department

• Liaised with donors to coordinate publicity events and ensure ongoing positive relationships

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Community Liaison

International Association of Business Communicators, London Chapter

August 2017 -  August 2018

• Supported the Professional Development Team with monthly event planning through booking catering, liaising with guest speakers, managing guest lists, and brainstorming themes for yearly events.

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Communications Intern

Kings University College, London, On

January 2017 - April 2017

• Wrote media releases and articles to highlight events and student, faculty, and alumni achievements for the University website and alumni magazine

• Designed brochures, posters, and digital advertising using Adobe InDesign to promote campus events and increase attendance and student engagement

• Worked as a part of a team to coordinate social media strategies across all platforms

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Community Coordinator

IABC London Virtuoso Awards Planning Committee, London, On

November 2016 - June 2018

• Brought together professional groups and organizations and saught out opportunities to engage with local business leaders in London to promote the annual IABC Virtuoso awards

• Promoted the Call for Entries to local communicators and industry leaders 

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Professional Development Day Event Coordinator

Ontario Colleges Research Ethics Board Professional Development Day Planning Committee

October 2016 - June 2017

• Planned and executed conference calls and coordinated between the schedules of eight busy academics to ensure planning was kept on track

• Recorded and disseminated meeting minutes, following up, when necessary, on action items with specific committee members

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Business Development / Account Specialist

Public Sector Digest Inc., London, On

October 2014 - September 2016

• Spearheaded the ongoing monthly newsletter project while also designing a monthly digital publication and designing and writing e-mail marketing campaigns using MailChimp

• Managed all company social media platforms, increasing Twitter followers by 8% and Facebook page likes by 1.5% over four months

• Independently planned and executed an annual conference and increased attendance by 25% year over year through targeted client outreach and streamlining the registration process

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Arts and Humanities Team Leader

Leadership and Mentorship Program, Western University

August 2013 - April 2014

• Managed team to plan professor meet and greets and student support events to support first year students transitioning into university

• Coordinated team communications and student outreach communications to ensure clear, consistent messaging between the mentor team and the student mentees

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Communications Coordinator

International Exchange Student Centre, Western University

January 2013 - April 2014

• Helped plan and promote events held by the International Exchange Student Centre to increase attendance and student engagement

• Proofread publicity material and outgoing e-mails to ensure a high level of communication

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Administrative Assistant

International Exchange Student Centre, Western University

January 2013 – January 2014

• Assisted office staff in administrative tasks including filing, office organization, and destroying confidential documents 

• Created promotional materials for new exchange programs and information sessions 

• Assisted in the planning and execution of events and welcome sessions for incoming exchange students

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