KELSEY STANCZYK

I launched the The Department of Clinical Neurological Sciences's official Twitter account on June 16th, 2017 as a part of an overall communications strategy with the goal of elevating the Department’s status in the world of neuroscience research, at the Schulich School of Medicine & Dentistry, Western University, and the international research and educational community. Since the launch, @westernuCNS has accrued over 300 followers and an average engagement rate of 2%. There have been 395 tweets posted which have garnered over 240,000 impressions and nearly 5,000 engagements.

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GROWTH:

The follower count has grown steadily since the launch of the chanel. Impressions have also increased, with slightly lower numbers in December and February. These discrepancies can likely be attributed to a reduced number of tweets during winter holidays and Reading Week.

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ENGAGEMENT:

The engagement rate with content posted to @westernuCNS mirrors major Department events such as guest lectures and Research Day. The number of engagements per month has steadily climbed since the launch of the channel with an overall average rate of 2%, far surpassing the industry average of .06%.

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